Grasser, Joseph P.

Joseph P. Grasser


Joseph Grasser’s practice focuses on federal and state court litigation with emphasis on intellectual property matters and unfair competition claims. Joseph also advises domestic and international clients on matters relating to trademarks, copyrights and trade secret matters. His experience includes all phases of litigation, from initial motion practice through to jury trial and appeal.

Joseph is listed in Northern California Super Lawyers – Rising Stars, which recognizes lawyers who are age 40 or younger, or in the practice of law 10 years or less.


  • Representing Zippo Manufacturing Co. in enforcing one of Zippo’s trademark families in an infringement action in C.D. Cal. and assisting with parallel litigation in the German Regional Court of Frankfurt am Main and in the High Court of Justice in London. All three actions resolved by settlement on the eve of trial in C.D. Cal.
  • Representing Zippo Manufacturing Co. in infringement actions in California, Colorado and Pennsylvania, enforcing Zippo’s registered trade dress that protects the shape of its famous flip-top lighter. All cases resulted in a stipulated permanent injunction or otherwise settled on Zippo’s terms.
  • Represented the exclusive licensee of a famous brand for food stuff in a trade dress dispute with the owner of another famous brand. The matter resolved by settlement before litigation was instituted.
  • Representing W.R. Case & Sons Cutlery Co. in a trademark infringement action arising out of defendant’s sales of Case knives that have been modified to be “switchblades.”
  • Representing sugar growers and producers before the US District Court, Central District of California, in a false advertising action under the Lanham Act against corn refiners and their lobbying group over their effort to rebrand high-fructose corn syrup as “corn sugar.”
  • Defending the author and owner of copyrights to a documentary and a bestselling book against claims of co-ownership asserted by a director of the documentary. (Also representing the publisher in parallel proceedings.) Our client was completely vindicated following a jury trial.
  • Representing a nationwide distributor of fine hand-knitting yarns in an unfair competition and RICO action against a competitor.
  • Representing one of the world’s largest yogurt manufacturers in California in a false advertising and unfair business practices class action related to the product’s labeling and claims of nutritional value. Won by a motion to dismiss that resulted in plaintiffs’ counsel voluntarily dismissing the case.
  • Representing one of the world’s leading ramen noodle manufacturers in a series of class actions alleging violation of antitrust laws.
  • Successfully resolving a trademark infringement and unfair competition claims on behalf of a nationwide distributor of fine hand-knitting yarns whose trademarks were being used by a competitor in online keyword advertising.
  • Representing the producer of a mobile phone application in an action for copyright infringement.
  • Representing a leading video game developer and manufacturer in actions and proceedings to protect images and trademarks.
  • Counsel in numerous TTAB opposition and cancellation proceedings.


  • Santa Clara University, J.D., 2007
  • Santa Clara University, B.S., cum laude, 2002


  • California, 2007


  • U.S. Ct. of App., Ninth Circuit
  • U.S. Dist. Ct., C. Dist. of California
  • U.S. Dist. Ct., N. Dist. of California
  • U.S. Dist. Ct., S. Dist. of California
  • Selected by peers as a rising star, the top 2.5 percent of lawyers age 40 or less, or in practice 10 years or less, and listed in the 2013 edition of Northern California Super Lawyers – Rising Stars.

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