EU Trade Mark Reforms Given the Green Light – Brand Owners Will Benefit

The European Parliament today approved reforms to the trade mark framework across the EU; this means that the reform passed its final hurdle following the earlier approval by the EU Council. Reforms will impact both the national trade mark system of each EU member state and the Europe-wide Community trade mark system. Brand owners will benefit from these reforms in a number of ways. In particular, as official fees will be reduced, brand owners look set to make significant cost savings.