Building Brand Value With China

29 January 2020

9 a.m. – 10:30 a.m. GMT

Squire Patton Boggs

7 Devonshire Square
London, EC2M 4YH

Chinese consumers account for 60% of global e-commerce. The Chinese market is fast moving, and the Chinese consumer is overwhelmingly digital, collectively making more than 60 billion mobile payments annually.

Are you ready to begin your journey with China or to push your business further in China? Do you want to raise the profile of your brand with Chinese tourists and students in the UK?

Join us for a briefing on retail trends in China and a panel session comprising Jonathan Smith, CEO of Hot Pot China, and Kerry Lee, partner at Squire Patton Boggs, moderated by Richard Lim, chief executive of Retail Economics.

Why Attend?

You will hear about how to establish or grow your brand in China and gain an insight into challenges such as cultural barriers, brand issues or operational inefficiency, as well as discover the steps you can take to accelerate your route to market. For brands and retailers not in China, you will learn about the strategies used to access Chinese consumers shopping in the UK and the best practice you can apply based on retail trends in China.

Who Should Attend?

From CEOs to heads of brands and e-commerce, and from general counsel to in-house lawyers at brands and retailers, if you are about to launch or grow your brand in China, or would like to raise the profile of your brand among Chinese consumers in the UK, we would be delighted if you would join us.

For more information on this event, contact Shenika Hylton, +44 207 655 1579

Agenda

9 a.m. – Arrival/Breakfast
9:30 – 10:30 a.m. Briefing and Panel session

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