Commercial & Dispute Resolution (Commercial & IP) - Review

    July 2009

    AdWords/Sponsored Search Terms: Judgment Day is Looming

    If you suspect that a competitor might be using your registered trade mark to advertise their products or services through Google's AdWords service (or if you are using a competitor's registered trade mark in the same way) you need to be aware that the legality of this practice is about to be determined by the European Court of Justice (ECJ). The ECJ is currently trying to decide whether this amounts to trade mark infringement, and its judgments in a number of cases which have been referred to it by various national courts around Europe will be handed down soon. Whatever the decision the ECJ makes, that decision will have a direct impact for the business community across the UK and mainland Europe.

    In May 2008, international law firm Hammonds became a limited liability partnership. Hammonds LLP and its affiliated undertakings has offices in Birmingham, Leeds, London and Manchester in the UK, and in Berlin, Brussels, Beijing, Hong Kong, Madrid, Munich and Paris.