Brand licensing: not the usual type of football argument

    September 2010

    The Court of Appeal has given its ruling in the Hudson Bay Apparel Brands LLC v Umbro (International) Ltd case. The case concerned an exclusive licence to use the Umbro brand on certain sports clothing. It is of wider interest outside the facts of the case itself because it serves as a reminder to licensees and licensors to draft licences clearly so that there is no ambiguity over their scope.