Review - Advertising & Marketing Law and Regulation

    View Authors March 2011
    OFT v Purely Creative is a recent case that relates to enforcement action taken by the Office of Fair Trading (OFT) under the Consumer Protection from Unfair Trading Regulations 2008 (CPRs) against Purely Creative Limited and others. The case is interesting because it is the first time that the courts have examined the provisions of the CPRs in any detail.