The Rebranding of High Fructose Syrup

    View Author November 2011

    Squire Sanders partners Adam R. Fox and John A. Burlingame presented at the University of Colorado Law School on November 4, 2011. Adam and John discuss the basis for the sugar industry’s lawsuit against the Corn Refiners Association and its members seeking to stop the advertising of high fructose corn syrup as “corn sugar” (the FDA-approved name for dextrose) and other misleading comparisons between high fructose corn syrup and sugar, within the context of the Lanham Act.