Dealing with Counterfeits, Grey Goods and Me-too’s in the Automotive Industry

    View Author June 2012

    Counterfeit car parts are sometimes dangerous and very often inferior to the genuine article. Grey goods, although genuine, can undermine local pricing, put margins under unnecessary pressure and upset key accounts. The sale of “Me-too” products, which are substantially identical to the branded product but do not bear the brand, leads to price depression and loss of market share.

    In this review, we consider what tier one manufacturers can do about these problems.