From Diamonds to Gold (Silver and Bronze)

    June 2012
    The London 2012 Olympic Games are now a matter of just weeks away when the eyes of the world will, once again this year, be on London. The Games are, undoubtedly, an unrivalled advertising opportunity. However, businesses which are not official sponsors of the Games must comply with strict laws on Olympic marketing. Failure to do so can result in severe penalties, even criminal convictions.