London 2012 Countdown: In the Event Zone

    July 2012

    The London 2012 Olympic Games are now a matter of just weeks away when the eyes of the world will, once again this year, be on London. The Games are, undoubtedly, an unrivalled advertising opportunity. However, businesses which are not official sponsors of the Games must comply with strict laws on Olympic marketing. Failure to do so can result in severe penalties, even criminal convictions.

    In this second guide, we focus on the broad restrictions on advertising which will temporarily have effect at each of the Games venues. The restrictions do not, however, extend to non-event areas or indeed the torch relay which is currently making its way across the UK. The guide can be accessed here.

    The first guide, giving an overview of the rights protecting the exclusivity of the Games and how to avoid infringing them, is available online.