PRIVACY/TECHCOMM CLIENT ALERT: FTC Emphasizes Privacy Protections, Truth in Advertising in Business Guide for Mobile App Developers

    View Author 10 September 2012

    On September 5, 2012, the Federal Trade Commission (FTC) released a new Business Guide for mobile application developers, Marketing Your Mobile App: Get it Right from the Start. This guide is intended to help mobile app developers observe truth-in-advertising and basic privacy principles. It has broader application, as this plain-English guide summarizes fundamental advertising, marketing and privacy principles applicable to all formats and media.