Retail White Paper Brochure

    View Author June 2013

    As the Internet continues to affect shopper, retailer and supplier trends in the market, there seems little doubt that multichannel retailing looks set to increasingly dominate the retail sector. Pure-play retailers are rapidly acknowledging the benefit of a physical presence (be that lockers, stores or other retailers’ stores), store-based retailers are embracing the opportunity of selling online (through their own or third-party websites), and shoppers are increasingly researching, browsing and transacting across various channels as they complete their path to purchase.

    The Multichannel High Street white paper is based on a survey of three core groups of participants – shoppers, retailers and suppliers – about their views on what is happening in the retail sector and how their behaviours are being affected by multichannel retailing.