As the Internet continues to affect shopper, retailer and supplier trends in the market, there seems little doubt that multichannel retailing looks set to increasingly dominate the retail sector. Pure-play retailers are rapidly acknowledging the benefit of a physical presence (be that lockers, stores or other retailers’ stores), store-based retailers are embracing the opportunity of selling online (through their own or third-party websites), and shoppers are increasingly researching, browsing and transacting across various channels as they complete their path to purchase.
The Multichannel High Street white paper is based on a survey of three core groups of participants – shoppers, retailers and suppliers – about their views on what is happening in the retail sector and how their behaviours are being affected by multichannel retailing.