Memes are, without a doubt, the greatest thing about the internet.
There is an entire sub-culture of the English speaking world that exists around memes. This is a subculture that advertisers want to tap into and exploit to maximum effect. Examples include Sprint’s use of Nyan Cat to advertise their Nexus S 4G, Nissan’s use of planking in a commercial for one of their dealerships in Wichita, and the Keyboard Cat in a commercial for Wonderful Pistachios.
What Could Possibly Go Wrong?
This client update provides some brief information about the legal issues with memes in advertising, and how to make sure your business gets it right.