Patton Boggs Partners Offer Brand Owners Advice on Infringement Risks, Protection Mechanisms and Branding Opportunities Associated With New gTLDs (Bloomberg BNA)

    View Author 7 March 2014

    BNA’s Tamlin Bason interviews DC partners George Borababy and Deborah Lodge about ICANN  and its decision to expand the gTLDs in June 2011. The interview covers some of the concerns that brand owners had at that time and may continue to have, including protections to prevent infringement and cybersquatting. Mr. Borababy and Ms. Lodge also talk about gTLD branding strategies and enforcement of the new gTLD system.