View Authors March 2014
Running an international prize promotion is an increasingly popular way for brands to engage with their consumers. Given the obvious benefits of the Internet, brands and their advisors often seek to operate those promotions through third party social media platforms, such as Facebook, YouTube and Twitter, or on bespoke platforms. While there are many benefits to engaging with consumers using an international prize promotion, the challenge for marketers is to do so without breaking the law. This publication outlines some of the legal issues that should be considered when planning an international prize promotion, in particular where it is run through social media.