'Pester Power' Rule Set for Reform

    View Author July 2014
    The Broadcast Committee of Advertising Practice (BCAP) proposes to amend the ‘pester power’ provision in Rule 5.9 of the BCAP Code. The proposed change will represent a small but significant relaxation in the UK regulatory regime. This publication explains more about BCAP, the changes to Rule 5.9 and its implications.