What Specsavers Taught Brand Owners and the UKIPO

    July 2014
    Some useful lessons for brand owners have come out of the recent rulings by the UK and European courts in the trade mark and passing off claim by Specsavers against Asda. These lessons relate particularly to trade mark registration strategy. This publication looks at the practical steps brand owners should take in light of these rulings to adapt their registration strategy to ensure maximum brand protection.