Running an International Prize Promotion Without Breaking the Law

    View Author November 2019

    Running an international prize promotion is an increasingly popular way for brands to engage with their consumers. Given the obvious benefits of the internet, brands, influencers and their advisers often seek to operate those promotions through third-party social media platforms, such as Facebook, YouTube, Instagram and Twitter, or on bespoke platforms. While there are many benefits to engaging with consumers using an international prize promotion, the challenge for marketers is to do so without breaking the law.