Mary Kimber, the firm's chief marketing officer, appeared in the January 15, 2009 edition of CQ Politics discussing the unique ways Patton Boggs is marketing itself during the historic inauguration of President-elect Barack Obama. The firm is "offering free information and tools both for those optimistic about the dawning Obama era and those who are worried about the challenges it faces," CQ reported.
Patton Boggs has published a 70-page report on what the new president can expect in the 111th Congress on its Web site. In addition, the firm worked with Qorvis to launch a free mobile phone application that inaugural visitors can download onto their smart phones and Black Berry Bolds. The application provides location-aware information about inaugural galas and events and delivers details in real time about where to eat, what Metro line to take, and how to find museums and other places in Washington.
"We wanted to do something that was useful ... was novel, and would really would set us apart and differentiate us from the clutter," Ms. Kimber said.
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