Hammonds LLP advises Warwickshire event services specialist on strategic acquisition

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    Hammonds LLP in Birmingham has advised Wellesbourne-based 360° Creative Event Services on the acquisition of exhibition and event floral business, Expo Flora Limited, in a deal which aims to create one of the UK's leading integrated events services companies.

    Led by David Walley and David Harding, 360° Creative Event Services has been launched following the acquisition of two of the most established names in the world of events. In January the team acquired ARB Audio & Visual Hire which supplies sound, light, vision and power services to venues and the event industry and, in April, they purchased Expo Flora. The combined group now has over 80 staff operating from its new offices in Wellesbourne, near Stratford-upon-Avon.

    With over 30 years' experience in the live event and exhibition industries, 360° supplies a huge variety of equipment and professional services around the world, for hundreds of events every year. These range from leading sporting events, conferences and seminars for global companies such as BT, Renault and Motorola, product launches for the likes of Jaguar, Honda and Scania, trade exhibitions and consumer shows such as Crufts held at the NEC, London International Wine & Spirit Fair, World Travel Market, and the International Spring Fair, live concerts and performances and corporate hospitality at some of Europe's most prestigious sporting events including the Silverstone Grand Prix.

    Exhibition and event floral business Expo Flora provides services and facilities for numerous landmark events, including the Stella Artois Lawn Tennis Tournament, managing the external and VIP areas for the Ryder Cup and Commonwealth Games in early 2000 and designing and delivering the first ever Sports Personality of the Year event.

    The Hammonds team advising 360°on both transactions was led by corporate partner Geoff Perry, assisted by corporate associate Ryan Hawley.

    Perry commented: "We are excited to be working closely with such an interesting and dynamic business as it seeks to capitalise on new opportunities.

    "Having significant experience of the events sector from advising the likes of Expomedia Group, Value Added Events, Mash Media, Homebuyer Events and others, it is particularly interesting to be working with this new group that sees so clearly the opportunities that the sector has to offer. It is clear that there are growth opportunities for businesses such as 360°, with the experience, appetite and vision to broaden their service offering."

    Colin Witherall of Alsters Kelley in Leamington Spa acted for the shareholders of Expo Flora Limited.

    Notes for editors

    Hammonds' Birmingham Corporate team advises companies, management, institutions and entrepreneurs on both national and international transactions in all areas of corporate activity.

    Hammonds' UK Corporate team has been ranked 3rd for UK M&A Midmarket deals by volume in the last 3 years by Mergermarket, the independent Mergers and Acquisitions intelligence service, and the Birmingham team was ranked 4th in the Experian Corpfin Midland deal volume league tables 2009.

    For further information contact:

    Nicola Woodmass, Head of Communications, Hammonds LLP, on 0121 222 3690 or email: nicola.woodmass@hammonds.com

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