The Birmingham office of Squire Sanders Hammonds has been retained by Red Diamond Holdings, the owner of the Lee Cooper brands, to advise on the global licensing of the Lee Cooper trade marks as well as general commercial matters.
Lee Cooper, Europe’s first and oldest, authentic denim brand was born in the East End of London in 1908 and has a great British history. Focusing on work wear, the business grew through both world wars and by the 1950s it had 80% of the UK work clothes market. The “rock’n’roll years” of the 1960s saw the start of its development into an iconic fashion brand with manufacturing and sales operations around the world.
Now owned by US private equity house, Sun Capital, the business has been fundamentally restructured over the last 12 months. All manufacturing operations have been sold or closed and the company’s future will now be the licensing and exploitation of its brands around the world.
Geoff Perry, Birmingham Corporate & Corporate Finance partner, has introduced Red Diamond to the firm. The trade mark licensing and commercial work will be led by Andrew Clay, Intellectual Property and Technology partner, and his team in Birmingham. It is anticipated that colleagues in various offices in Eastern Europe and the Far East will be involved as the client instructions start to flow.
Andrew Dunkley, Managing Director of Red Diamond, said: "Red Diamond is delighted to have appointed Squire Sanders Hammonds. Our business is global and we need ready access to pragmatic, commercial lawyers in all of our key markets. We have already used the services of Squire Sanders Hammonds offices in Moscow and Brussels."
Commenting on the instruction Perry said: "This is a great instruction. Lee Cooper is a dynamic and fast growing international retail brand which Squire Sanders Hammonds is perfectly positioned to service. ".