City law firm Squire Sanders and two of its major clients, WPP and Berocca, have joined up to sponsor this year’s Guts in Motion cycle ride from Paris to London.
Taking part on the weekend of 12-14 July, this will be the fourth ride supporting vital research into Crohn’s Disease and Ulcerative Colitis. Last year’s event was the most successful yet, raising £105,000. In total the rides have raised the enormous sum of £250,000 and the resulting research has already contributed vital information to medical knowledge about the conditions.
With Squire Sanders and WPP sharing all costs of the ride, and Berocca – owned by Bayer - providing shirt sponsorship, every penny raised by riders will again this year go directly to research projects. Riders taking part this year will include employees from WPP companies MediaCom, QUISMA, JWT and Mindshare, as well as from Deutsche Bank, Norton Rose, Clifford Chance and the NHS.
Guts in Motion was the idea of four friends, one of whom, Michael Seres, suffers from Crohn’s Disease, and was one of the first people in the UK to undergo a rare bowel transplant after suffering with intestinal failure. Another of the founders is Squire Sanders tax partner Bernhard Gilbey who actively takes part in the cycling challenge every year.
Bernhard Gilbey said: “Around 32,000 people in London are directly affected by these chronic and debilitating conditions, which dramatically affect their quality of life. I’m delighted that WPP and so many of its operating companies are supporting us again this year on what is always a fun weekend.”
Client Felix Bullinger, an Account Director at MediaCom, is taking part for the second time. He said: “It was only when I started my own fundraising last year that I realised how prevalent these conditions are. Most people know someone who suffers from a form of bowel disease and yet there is comparatively little funding for research – which is where Guts in Motion comes in. It’s a great event for a very worthy cause.”
More information is available from the website www.guts-in-motion.com