Squire Patton Boggs has again been listed as among the strongest legal brands in the UK market. The annual Acritas UK Law Firm Brand Index, published on 4 May, has identified the firm as one of the top 20 of the strongest legal brands in the country.
Now in its fifth year, the Acritas UK Law Firm Brand Index is a guide to which UK legal brands are strongest in the eyes of buyers. The Index is compiled from the unprompted responses of 301 chief legal officers in UK organisations with revenues over £25 million. It tracks six measures – top of mind awareness, favourability, consideration for top-level litigation, consideration for top-level M&A, most used for high value work by UK buyers, and most used for high value UK work by overseas buyers.