Squire Patton Boggs Advises Media iQ on Investment From ECI Partners

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    Squire Patton Boggs has advised leading global analytics and technology company Media iQ on a significant investment from private equity firm ECI Partners, in which ECI will acquire a minority stake in the business.

    Founded in 2010 by Gurman Hundal and Lee Puri, Media iQ is ranked fourth in the Sunday Times International Track 200 as one of the fastest-growing international companies in the UK, with 350 employees across 12 offices globally, including in the UK, US, India, Canada, Australia and Germany.

    The investment will allow Media iQ to continue its rapid growth through a strategy of diversification into new regions, as well as through further investment in product development out of its Bangalore, India, office.

    The Squire Patton Boggs team advising Media iQ was led by London Corporate partner Nick Allen and included Daniel Berick, James McKay, Mark Yeo, Julian Ciecierski-Burns, Joshua Fitzpatrick, Roya Soudbakhsh and Olivia Lawrence (Corporate), Robert Wegenek, Florian Traub, Francesca Fellowes and Teresa Neil (Intellectual Property & Technology), Ann LaFrance (Data Privacy & Cybersecurity), Patrick Ford, Jeremy Cape, Bernhard Gilbey, Elizabeth Wilson and Charlotte Nickel (Tax Strategy & Benefits) and Paula Cole and Jane Saunders (Labor & Employment).

    Mr. Allen commented: “This was a great transaction to work on in a very exciting sector. We do a lot of work in this space not just on M&A transactions, but also giving contractual and trading advice. We continue to act for this very exciting company on a number of different matters and look forward to developing our relationship together as the business continues to grow. The whole of the team delivered on what was a complex and time-pressured deal.”

    Gurman Hundal said: “We chose Squire Patton Boggs to act for us as we could see they had deep sector knowledge and the expertise to handle this sort of transaction, which would ensure a great outcome for shareholders and Media iQ. They made a key contribution to this transaction and we have been delighted to work with the team who gave us great advice and service.”

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