Robert Wegenek has a strong track record helping media and consumer product businesses diversify their revenue generating operations. He advises on commercial contracts, IP licensing, joint ventures and corporate governance. Areas of focus include social media, behavioural targeting and the impact of pricing guarantees on media buying. In the marketing services sector, where he is an industry figure, Robert advises on some of the world’s largest contracts appointing advertising, media, public relations, brand identity and market research agencies. He also advises on advertising clearance and production issues, including sponsorships and branded content. Much of his work has an international focus. Clients include a broad range of media owners, retailers and fashion and retail brand owners, all of them household names. He frequently oversees their licensing programmes and distribution networks.
Robert has nearly 20 years’ experience and has advised his clients during economic booms (he was one of the first lawyers in the UK to be advising on internet content issues, from 1994 onwards) and three economic downturns. He is listed by The Legal 500 UK as a top-tier Leading Individual in the area of Brand Management, and the team that he leads is also top rated. He has been variously described in the legal directories as follows: “Other law firms go to him when they have problems” and: “Here is a man who brings solutions to negotiations.” Robert is also listed in the most recent publication of the Best Lawyers in the United Kingdom.
Robert has advised: