Our False Advertising Litigation & Protection team is at the forefront of US and global false advertising issues. In the US, we are involved in some of the country’s most high-profile false advertising and unfair competition litigation under the Lanham Act. We also represent clients’ interests on important compliance and legislative issues before the National Advertising Division of the Better Business Bureau (NAD), FTC, CPSC, CFPB and Federal Deposit Insurance Corporation (FDIC). We also provide pre-launch advertising counseling and clearance reviews and assist clients in advertising-related investigations. Our opinions about related laws and legislation are sought after and quoted by the media.
Our team brings a comprehensive perspective to false advertising related issues and problems. Our team is multidisciplinary and includes intellectual property and technology (IP&T) lawyers; litigators who focus primarily on false advertising and unfair business practices claims; legislative policy and regulatory lawyers who routinely advocate on behalf of our clients before Congress and regulatory agencies; and colleagues in the UK and Europe whose principal focus is on media and advertising counseling and transactions.
By leveraging this multidisciplinary depth, we provide clients a comprehensive suite of marketing, false advertising and advocacy services:
- Developing successful and compliant marketing campaigns – in the US, country-by-country and globally
- Defending the fairness and accuracy of those campaigns
- Preventing or stopping competitors from engaging in unfair competition, including false and misleading advertising
- Enforcing and defending the use of trademarks and trade dress rights