About Mike
Mike Llewellyn is a partner in the Intellectual Property & Technology Practice and the Sports & Entertainment Industry Group.
Mike’s practice focuses on advising clients on the exploitation of commercial rights, with a particular focus on the sports and gambling industries on an international basis.
Mike acts for sports clients on a broad range of matters, including media and broadcasting rights; data rights; sponsorship and endorsement arrangements; event hosting; sports hospitality; and ticketing arrangements.
His gambling practice typically involves advising clients on GB gambling regulatory matters, as well as commercial agreements in the gambling sector (including white label agreements; platform hosting/operating agreements; and game development and licensing agreements).
Mike has been recognised by The Legal 500 UK as a key lawyer in both sports and gambling. He is commended as “superb” in Sport and acknowledged as a Rising Star in Betting & Gaming.
Experience
- Acting for a streaming company on its acquisition of media and broadcasting rights to a major European football league.
- Acting for an international sports federation on a range of its strategic sponsorship arrangements.
- Acting for a number of gambling operators on a broad range of GB gambling regulatory matters.
- Acting for an international broadcaster on the acquisition of international cricket rights.
- Acting for a rightsholder in relation to the acquisition and exploitation of betting streaming and data rights on an international basis.
- Acting for a leading international sports league in relation to the distribution of its betting streaming and data rights.
- Acting for a provider of virtual advertising technology in relation to its arrangements with major European football leagues.
Credentials
Education
- College of Law, London, Legal Practice Course, 2007
- BPP, London, Postgraduate Diploma, 2006
- University of Cambridge, Queens' College, M.A., Classics, 2004
Admissions
- England and Wales, 2010
Expertise
Services
- Intellectual Property & Technology
Industries
- Sports & Entertainment