Squire Patton Boggs has advised LDC, the private equity investor which is part of Lloyds Banking Group, on a £21 million minority investment in Precise TV, the contextual video AdTech platform driving business outcomes for brands, to support its international expansion.
The Squire Patton Boggs team advising LDC was led by partners Ben Squires and Giles Chesher, assisted by Calum Thom, Mona Mojtabavi and Eben Kurtz.
Founded in 2015, Precise TV is the world’s first and leading KidSafe COPPA certified YouTube advertising platform. The business operates globally through its teams in London, Los Angeles and New York, as well as its offices in Sydney, Australia and Salzburg, Austria.
The award-winning contextual intelligence platform leverages a combination of proprietary machine learning models to connect brands and agencies to the video moments that matter across YouTube, Shorts, Facebook, TikTok, Connected TV and Mobile Gaming, driving lower funnel conversions for advertisers looking to limit media wastage. Precise TV’s proprietary tech platform uses AI to analyse millions of online videos, licensed data sources and its own proprietary panel data to build contextualised advertising campaigns for its clients, which includes global business and consumer brands.
Following LDC’s investment, Precise TV plans to continue to build its AI capabilities and scale its presence in the US, which currently accounts for over half of revenues, as well as diversifying further into other markets, such as gaming.