Earlier this month, the UK government’s Department for Culture, Media and Sport (DCMS) announced plans to launch a new consultation this coming spring into sports sponsorship by “unlicensed gambling operators” with a view to changing the law in this area.
With 11 out of the 20 Premier League clubs currently sporting betting sponsors on the front of their shirts for this current Premier League season, and with betting companies as title sponsors to the English Football League (EFL) as well as the Scottish Professional Football League (SPFL), the current significance of the betting sector in football sponsorship cannot be underestimated. Similarly, the betting sector offers significant UK sponsorship partnerships across a number of other sports too, including, in particular, horseracing, darts, rugby league, snooker and boxing.
Mike Llewellyn takes a closer look at the UK Government Consultation on the Crackdown on Sports Sponsorship by Unlicensed Operators. Read the full insight to learn more.
