World Trademark Review (WTR) has recognized Squire Patton Boggs in its 2026 edition of WTR 1000 – The World’s Leading Trademark Professionals. The WTR 1000 focuses exclusively on trademark practice and identifies the leading professionals and firms that are deemed outstanding at obtaining, protecting, managing, enforcing and monetising trademarks.
Squire Patton Boggs is among only 30 firms specifically recommended for its International work.
In addition, the firm’s international trademark group is also recommended for its work across several key jurisdictions:
US – “Squire Patton Boggs stands out for its seamless global coordination and unwavering commitment to quality. With deep familiarity across jurisdictions and a strong understanding of client businesses, the firm consistently delivers top-tier trademark counsel wherever needed.” David Elkins, head of the firm’s global Intellectual Property & Technology Practice, is widely regarded as “one of the most strategic litigators in the trademark space”. Known for his “thorough, practical advice and responsiveness, he has masterminded multi-jurisdictional litigations and continues to provide high-level trademark counsel and dispute resolution in the United States.” Adding further depth are co-leads of the US trademark practice, Candice Kwok and Philip Zender. Kwok draws on more than two decades of finely tuned expertise in global brand positioning. Widely acclaimed for her sophisticated grasp of IP value, she has cultivated an exceptional track record of guiding clients to transform brand vision into commercial impact through strategic portfolio management and enforcement. Zender is lauded as “a consummate professional and top-tier attorney, trusted to handle complex matters with precision. His legal advice is consistently timely, practical, and of the highest calibre—making him an indispensable partner to any business. Additionally, he has a complete command on all trademark matters in the US.”
UK – With a truly global trademark practice, Squire Patton Boggs combines deep expertise and expansive resources to deliver seamless support to some of the world’s most recognisable brands. In London, Kerry Lee draws on over two decades of experience to provide astute prosecution advice. He assists the likes of Zippo with the management of their IP portfolio, which has recently involved several successful enforcement actions, underscoring his results-driven approach. Meanwhile, Carlton Daniel advises clients on both contentious and non-contentious matters. He distinguishes himself through his sharp commercial insight, delivering standout results in licensing, brand endorsements, and sponsorship deals.
China and SARS/China: Foreign – Squire Patton Boggs’ trademark practice is renowned for its ability to manage complex portfolios, devise enforcement strategies and coordinate multi-jurisdictional actions. Clients in sectors ranging from luxury fashion and automotive to life sciences and technology rely on its team for robust protection and practical solutions. At the helm is Paolo Beconcini, a seasoned strategist and litigator whose reputation spans three decades. One of the most versatile practitioners in the market, he is celebrated for crafting innovative approaches to brand protection, whether clearing entrenched trademark squatters, steering high-stakes disputes through Chinese courts, or orchestrating large-scale anti-counterfeiting raids.
Germany – Squire Patton Boggs helps clients navigate complex trademark issues with practical, end-to-end support. Leveraging a connected global network, the German IP team works collaboratively across jurisdictions to deliver clear, business-oriented advice. Based in Frankfurt, Sandra Müller works closely with clients to turn creative ideas into valuable, commercially viable assets. She manages Zott SE & Co’s leading dairy brand across Eastern Europe and Asia, overseeing trademark registrations and protections while negotiating commercial agreements with precision. Jens Petry brings experience and strategic insight to trademark enforcement matters. Working alongside Reinhart Lange, an equally skilled practitioner in enforcement and disputes, they manage cross-border anti-counterfeiting programmes to protect key brands for leading clients.
