Event | Cleveland

Winning Commercialization Strategies: Paths to China

24 January 2012
Squire Sanders; 4900 Key Tower, 49th Floor; 127 Public Square; Cleveland, OH 44114

Please join Squire Sanders, BioEnterprise, BioOhio and BioOhio-member NPI for “Winning Commercialization Strategies: Paths to China” on January 24. The program will address tactical, legal and financing strategies for exporting biomedical products to China. Topics to be covered include:

  • Why China? Demographics and Trends
  • Does China Really Want Your Product? Segment and Product Assessment
  • Building the Foundation: Product/IP Protection, Regulatory (SFDA) and Other Legal Issues
  • Go-to-Market: Channel Development, Pricing and Importation
  • Profitable Growth: Infrastructure and Competitiveness
  • Commercialization Paths and Financing: Exporting v. Localization, Technology Transfer and Licensing, Joint Ventures and Funding

Speakers

  • John F. Lewis, Jr., Vice President & COO, BioOhio
  • Baiju R. Shah, President & CEO, BioEnterprise
  • Damon Canfield, Principal, NPI 
  • Terry Chen, Vice President, NPI China Medical
  • Lisa G. Han, Partner, Squire Sanders

Case Studies

  • David R. Scholl, Former Senior Vice President, Commercial Operations and Former President of DHI
  • Ge Yan, Executive Vice President, SLS Capital Investment

Program Cost

  • $10 BioOhio members and BioEnterprise clients
  • $15 nonmembers

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