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    Advertising, Media and Brands

    Our truly global nature has seen us focus for a long time on the media, advertising and brand hotspots across the globe. Our team of first-class lawyers recognizes the demand for forward-thinking advice in these industry sectors, which are increasingly revolutionized and disrupted by technology. Our understanding of the most complex deals and our depth of knowledge in these areas make us genuinely proud of the insight and outstanding service we provide.

    Clients

    Our clients include:

    • Entertainment and live events companies
    • Media owners
    • Consumer product manufacturers and consumer brands
    • Agencies (including advertising, PR, sponsorship, media and digital)
    • Publishers
    • Broadcasters
    • Agents and distributors
    • Rights owners
    • Tech platforms
    • Social media platforms
    • Content producers and distributors (including film, TV, post-production and streaming)
    • Governments
    • Regulators

    We draw on a wealth of experience advising the above clients, and many more, who are engaged in the media, advertising and brands industry to provide an unparalleled level of support. We have an excellent track record of helping these organizations diversify their revenue-generating operations, protect their interests and navigate an increasingly complex global regulatory landscape.

    Advertising, Marketing and Promotion

    Our services for organizations in the advertising sector include:

    • Adtech
    • Commercial contracts
    • Copy clearance and product launch
    • Corporate transactions (e.g., M&A, partnerships and fundraising)
    • Data privacy
    • Employment
    • Influencers
    • IP litigation (including adwords and cybersquatting)
    • Promotions (including sweepstakes, prize draws and competitions)
    • Real estate
    • Sponsorship and endorsement

    Media

    Our services for media organizations include:

    • Branded content
    • Commercial contracts
    • Content creation, production and distribution
    • Corporate governance
    • Corporate transactions (e.g., M&A, partnerships and fundraising)
    • Employment
    • Events
    • Gambling advice
    • Market research
    • Media buying (in particular with respect to programmatic and online targeting and adtech)
    • Real estate

    Brands

    Our services for brands includes:

    • Brand protection (including anti-counterfeiting)
    • Commercial contracts (including supplier, agency and distribution)
    • Compliance and risk assessment (including Modern Slavery)
    • Crisis and reputational management and public relations advice
    • Data protection and cybersecurity (including global compliance and prevention programs and dealing with data breaches)
    • Domain name disputes
    • E-commerce and technology
    • Environmental, social governance (ESG), and health and safety
    • Franchising
    • Import/export regulation
    • IP litigation
    • Local and cross-border corporate matters (including M&A, divestments and joint ventures)
    • Product placement
    • Real estate (including capital projects, project management and asset/portfolio management)
    • Regulatory (including UK: Advertising Standards Authority, Competition and Markets Authority, trading standards and Ofcom; and US: Food and Drug Administration and Federal Trade Commission
    • Relationships with agencies (including rebates and transparency)
    • Social media
    • Specialized regulatory and labeling advice
    • Supply chain management and risk support
    • Sustainability, decarbonization and circular economy support
    • Tax structuring and planning (including innovative solutions)
    • Workforce support on all aspects of the management of staff, business immigration and pensions-related matters

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