Multinational Employer Social Media Policies After Cambridge Analytica
Region: Americas
7 May 2018
Live PLI Groupcast
Privacy rights in social media entered a new era after the 2016 presidential election. The old expression “never pick a fight with someone who buys ink by the barrel” is obsolete: traditional media has lost its monopoly on communicating with the public. Now, any employee with an agenda might “go viral” on social media. The effect on multinationals’ worldwide workplaces is profound. And the HR issues that swirl around employee social media are global.
What if an employee in some far-flung country uses a social media platform to criticize a boss, harass a subordinate, spread lies about the organization, link the company to an odious political position, disparage a company product, launch a union drive, leak trade secrets — even tout the company in a way that violates advertising laws?
A multinational might launch a global social media policy, but foreign employment laws complicate workplace social media policies, making these policies tough to implement and enforce. Please join PLI as this fast-paced program shows you how to conquer the workplace-social-media conundrum — internationally.
What You Will Learn:
Employer traditional-media policies contrasted with social media policies
“Regulating” employee off-hours postings on employee-owned equipment
Drafting a viable global social media policy — without local-country addenda
Launching a global social media policy across overseas workplaces
This program is accredited for CLE – Continuing Legal Education. For more information or to register, contact Robin Hallagan, +1 216 479 8115. There is a cost for attending this PLI program.