Effective Communications Strategies for Attorneys: Messaging to Manage Media Relations and Protect Reputation
29 July 2019
Live PLI Groupcast
To be effective communicators for clients inside and outside of the courtroom, lawyers must consider their role as public-facing spokespeople and how their words and actions can impact important stakeholders, including the media.
Complex corporate issues and litigation are often played out in the public arena, requiring tight coordination between a company’s legal and communications teams. Please join the PLI presenters to learn best practices for developing and delivering key messages, with an emphasis on interacting successfully with the media.
The briefing will cover:
Why reputation matters and how it can affect the legal strategy
How legal and communications teams should work together to contain the reputational impact of a legal or other corporate crisis
How to develop a communications plan to proactively support a litigation strategy
How to deliver core messages clearly, concisely, consistently and in a manner that resonates with non-legal audiences, including the media
Strategies for handling tough questions from reporters while protecting legal privilege and confidentiality
This program is accredited for CLE – Continuing Legal Education. For more information or to register, contact Robin Hallagan, +1 216 479 8115. There is a cost for attending this PLI program.
