Trademark Protection: Strategies for Cuba - Now

    View Author April 2015
    Following President Obama’s December 2014 announcement of a relaxed policy towards Cuba, many companies await the opening up of the Cuban market. Some steps can be taken now to protect a company’s valuable trademarks and other intellectual property in Cuba.

    An exception to the long-standing US embargo on trade with Cuba permits US companies to file for and obtain trademark registrations in Cuba. US companies should consider taking immediate action to protect their trademark rights in that country. Doing so is advisable because Cuba is a “first to file” jurisdiction – in other words, a Cuban registration for a trademark will be awarded to the first applicant, even if that applicant has no legitimate claim to the mark.

    Time is of the essence. Please contact our Intellectual Property & Technology team to assist with your trademark registration.