Imitation may be the sincerest form of flattery but it’s a compliment that many businesses could well do without. It has been estimated that counterfeiting costs legitimate business in the UK more than £3.5 billion annually.
But the big question, which has vexed large brand owners for many years, remains how best to deal with such infringers. Most owners of well-known brands rely on a combination of measures to tackle counterfeiters.
