Trade marks often constitute one of the most important assets of a company. The protection and productive use of trade marks provide a competitive edge to businesses and are often keys to success. In the globalized economy, the skillful use of trade marks can create an external brand for a company’s products or services and also provide value in the boardroom by adding leverage in M&A transactions.
This edition of “Five Minutes On…” explores how managing trade marks in the EU can bring challenges and opportunities, given differences between European and national trade mark rules.
Five Minutes On... is a series designed for companies doing business across borders, providing counsel an overview of a complex topic in a format that allows rapid assimilation. Past editions of the series include:
Future editions will cover other topics, from a variety of fields, that are making the headlines across the EU. If you would like to receive future Five Minutes On... mailings, please click here and select “Doing Business in the European Union.