New EU Regulation Banning Unjustified Geo-blocking

On 28 February 2018, a new geo-blocking regulation was published that will remove barriers to e-commerce by avoiding discriminatory business practices based on the online customers’ nationality, place of residence or place of establishment. It seeks to prevent discrimination of customers (i.e. consumers and companies if “end-users”) concerning access to local prices, sales or payment conditions when buying products and services online in another European Union (EU) member state.