Food Provenance, the question on everyone’s lips: Is Blockchain the answer?

Consumers are becoming increasingly cognisant to the importance of food provenance, paying much greater attention to the food supply chain. Although ‘country of origin’ labelling is nothing new, it can have a significant influence on consumers’ purchasing, and is why businesses such as McDonalds advertise the local source of their vegetables and meat products. Increasingly, for many consumers “locally sourced” is no longer sufficient, and they want to know how that food has gone from field-to-fork.