Squire Patton Boggs has once again been listed among the strongest legal brands in the UK market. The annual Acritas UK Law Firm Brand Index has identified the firm as one of the top 20 of the strongest legal brands in the country.
Now in its sixth year, the Acritas UK Law Firm Brand Index is a guide to which UK legal brands are strongest in the eyes of buyers. The Index is compiled from the unprompted responses of 309 senior general counsel in UK organisations with revenues over US$50 million, who were asked about their awareness of and favourability towards law firms; their consideration of firms for top-level litigation and M&A; as well as their use of firms for high-value work. A further 179 “elite” (US$1 billion + revenue organisations) senior in-house counsel outside the UK were asked which firms they used for their legal needs in the UK.