Squire Patton Boggs Advises Dayes Group on Second Acquisition

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Squire Patton Boggs has advised Dayes Group on the acquisition of Rosewood Pet Products, a manufacturer and business-to-business distributor of pet care products, accessories and treats.

Dayes Group, headquartered in the Netherlands and backed by Parcom Capital, was established in 1899. The company specialises in the development and distribution of products and brands for supermarkets, discounters, DIY stores, drug stores and department stores across Europe.

Founded over 55 years ago, Rosewood designs, sources and distributes products, food and accessories for pets and wild birds. Based in Shropshire, its products are sold throughout the world, primarily in pet shops and other specialty stores. It also supplies ranges for a number of major retailers, online retailers and grocery stores.

The team advising on the transaction was led by Corporate partner Hannah Crosland and included Paul Mann, Sarah Hardman, Tom Currie and Halaina Tak (all Corporate) and Patrick Ford (Tax Strategy and Benefits).

This is the second transaction that the team has completed recently for Dayes Group, advising the client on the acquisition of consumer healthcare business Healthpoint from Maven Capital in December.

Ms. Crosland commented: “It was a pleasure to work with the client, their deal team and their advisers again, and to help deliver another exciting strategic opportunity for the Group as it continues to develop and grow its business.”

The acquisition of Rosewood will enable Dayes Group to continue growing its pet care offering in the UK and Europe, broadening its range to include pet products, in addition to the existing range of treats it offers to customers. Under Dayes’ brand, both businesses will also be able to expand their customer base through cross-selling opportunities.

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