Squire Patton Boggs has advised the senior management team of next-generation creative and technology group, MSQ Partners (MSQ), and its existing private equity investor, LDC, on the company’s acquisition by international private equity firm One Equity Partners (OEP). OEP will become the leading shareholder, with MSQ’s management team and LDC reinvesting as minority partners.
The team advising MSQ and LDC on the transaction was led by Corporate partners Ben Squires and Giles Chesher, and included Simon Ayling, Alyssa Davies, Harry Wakefield, Chante Morris from the Corporate practice group, and Emma Perez and Patrick Ford from the Tax Strategy and Benefits practice group.
MSQ is a next generation creative and technology company and one of the world’s fastest growing marketing groups. Since 2019, MSQ has made five acquisitions, rolled out its multi-disciplinary offering internationally and doubled its team to 1,200 colleagues working across America, Asia and Europe. The deal will allow MSQ to accelerate its growth strategy with a focus on further international expansion particularly in the USA and Europe.
Ben Squires commented, “It was great to work with John Clarke and the rest of the LDC deal team, as well as Peter Reid, Group CEO, and Dan Yardley, Group CFO, at MSQ. What Peter and his team have achieved with the business over the lifetime of LDC’s ownership is truly impressive. We look forward to seeing it go from strength-to-strength following OEP’s investment.”