Squire Patton Boggs has advised strategic creative agency Fitzroy on its acquisition by marketing solutions group United Playgrounds, a Standard Investment portfolio company.
Squire Patton Boggs Corporate partner Jeroen Sombezki advised Fitzroy and its founders on the transaction.
Award-winning agency Fitzroy specializes in marketing strategies, positioning, naming, integrated campaigns, content, and identities.
Founded in 2022, private equity-backed United Playgrounds is an international group that provides brand and marketing products and services. Fitzroy is the latest agency to join United Playgrounds, which includes branding agencies Verve and Globrands and digital commerce agency De Nieuwe Zaak.