Julia B. Jacobson

Privacy, Cybersecurity and Incident Response

A significant portion of Julia’s practice is devoted to advising clients on an array of privacy, cybersecurity, data governance and incident response matters. Julia regularly works with national and international businesses on privacy notices, policies and procedures, privacy risk assessments, data sharing, licensing and acquisition transactions, managing privacy rights requests, as well as the privacy and cybersecurity aspects of AI and other new technology deployment. She is sought out for her extensive experience in cross-border data transfers, vendor contracting and management and business sales, combinations and acquisitions. Julia also assists clients with proactive cybersecurity risk management, not only by assessing whether policies and procedures comply with applicable law but also whether cybersecurity practices are “reasonable” and consistent with industry standards. Julia also serves as the data breach coach for national and international clients.

Technology Transactions and AI

Julia helps clients maximize the value of their technology and data assets by drafting and negotiating a wide range of commercial contracts, particularly technology-centric agreements. She understands that businesses need practical advice on balancing risk and opportunity while navigating complex machine learning and AI opportunities. Tapping her 20+ years of experience, she efficiently negotiates technology agreements and develops customized template agreements, as well as tools for vendor screening and assessments.

Marketing and Promotions

Julia’s practice spans a wide array of issues associated with consumer marketing and promotional campaigns. She is skilled at establishing effective compliance programs and regularly counsels clients on the risks surrounding mobile marketing and text messaging, email marketing and telemarketing, social media and sweepstakes and contests. Her work also includes helping clients navigate the digital advertising ecosystem and deploy emerging technologies. Increasingly, her practice focuses on supporting clients in designing data practices that consider stakeholder expectations and data ethics. On behalf of brands, agencies and marketing technology providers, she routinely structures and negotiates co-branding, sponsorships, as well as commercial co-venture and other agreements associated with the marketing and promotion of products and services.