Geoff Perry is a partner in our Corporate Practice based in our Birmingham office. He has more than 25 years of experience advising clients on a range of corporate transactions.

    The Birmingham Corporate team, which is led by Geoff, is cited in the Legal 500 UK 2018 as “provides very good advice, while remaining approachable and very easy to deal with – it is a team of very good negotiators who provide commercial and pragmatic advice…”

    Geoff is listed by The Legal 500 UK as a Leading Individual in the West Midlands and is recognised by both The Legal 500 and Chambers directories, which have said of him:

    • “…very knowledgeable and approachable…” and provides “commercial insight.” – The Legal 500 UK 2018
    • “..extremely experienced, astute and approachable…” – The Legal 500 UK 2014
    • “…described by market commentators as a "very commercial and driven" practitioner.” – Chambers UK 2014
    • "…has exceptional understanding of the day-to-day necessities and practicalities of running a business" – Chambers UK 2009
    • Described by clients as “…an exceptionally bright, lateral thinker” – Chambers UK 2008

    Geoff has a particular focus on mid-market mergers and acquisitions, private equity and venture capital. He also advises on corporate reorganisations, joint ventures, general restructuring and governance. Geoff’s clients include listed companies, significant private companies and public sector bodies.

    He has extensive experience of international, cross-border mergers and acquisitions, including having spent three years living and working in Hungary undertaking transactions across central and eastern Europe.

    Geoff’s industry focus includes industrials, healthcare and events and exhibitions.

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    • Advising the sellers on the MBO of St Francis Group Ltd and DSM Group Holding Ltd.
    • Advising on the £55 million sale of Drayton Group to Looker plc.
    • Advising management on the LDC-backed MBO of Adey Group, the manufacturer of MagnaClean filters.
    • Advising Riverview Law and its majority shareholders on the sale to “Big 4” professional services firm EY.
    • Advising on the sale of various significant hire and sale and contract scaffolding businesses, including Generation UK Ltd, Trad Group Ltd, Scaffold Erection Services Ltd and Dessa Ltd.
    • Representing Red Diamond Holdings, owner of the “Lee Cooper” trade marks globally, in relation to numerous matters, including its US$72 million sale to US Nasdaq-listed Iconix Brand Group.
    • Advising US Nasdaq-listed industrials group, Park-Ohio Holdings Corp, in relation to various UK acquisitions of Apollo Group Limited, Heads and Allthreads Limited, Hydrapower Dynamics and DAX International.
    • Representing Hungarian medical research company, MediMass Kft, on the sale of its business to NYSE-listed US buyer, Waters Inc.
    • Representing Cellar Trends Limited and its shareholders, the largest independent drinks distributor in the UK, on the restructuring of that business and the sale of the Jägermeister UK distribution business.
    • Advising Cellar Trends Limited and its shareholders on the sale of a majority stake to Amber Beverage Group.
    • Acting for private hospital operator, Iconic Healthcare Limited, in relation significant development funding provided to it by Octopus Capital Investments.
    • Advising international engineering and leisure company, C.H. Bailey Plc, on its transfer from the Official List to AIM and various transactions including a complex share capital reorganisation and a fundamental change of business.
    • Acting for private equity investor, Key Capital Partners, on its investment in international recruitment business EarthStream Global.
    • Advising the owner-managers of Future Home Care Limited on the sale of that healthcare company to The Lifeways Group.
    • Representing events business, Expomedia Group PLC, on all of its UK and international acquisitions including, in the UK, the acquisition of Homebuyer Events Limited.
    • Acting for Central and Eastern European private equity investor, Euroventures III LP, in relation to numerous cross-border private equity investments, including insurance brokerage business MAI Group, HR and administration outsource provider UCMS Group and budget airline Sky Europe.
    • Representing the owner manager of Tensator Limited on the sale of that company to private equity investor, The Riverside Company.


    • College of Law, Guildford, Law Society Finals, 1989
    • The University of Southampton, LL.B., 1988


    • England and Wales, 1991
    • Recommended as a Leading Individual in The Legal 500 UK 2017 and 2018 for Corporate and commercial
    • Ranked in Chambers UK 2018 and 2019 for Corporate/M&A – Mid-Market & Private Equity, West Midlands

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