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International Advertising

Our multidisciplinary Media & Advertising team offers a full range of strategic legal services to brand owners and agencies including clearance of international advertising campaigns and prize promotions/sweepstakes. Our team has established relationships with regulators and key industry figures in the M&A sector, and we are experts in helping clients navigate the complex global matrix of compliance with local laws and advertising rules.

Our global footprint allows us to offer a single central point of contact to coordinate multiple territory advice. We are able to provide effective and efficient recommendations for a fixed fee and within a fixed timeframe. Our expertise includes contracts, social media, copy clearance, prize draws, sales promotions, sweepstakes and competitions.

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  • Advising several of the world’s largest advertising networks, media companies, research organisations and marketing firms on advertising and marketing content issues for a large number of global brands, including on IP infringement issues, substantiation, production content and dealing with advertising regulators.
  • Leading negotiations for consumer-facing organizations against regulators for alleged breach of several consumer-protection laws, including gambling/lottery laws, unfair contract terms provisions and misleading advertising laws. Dealing with allegations of criminal conduct, threats of prosecution and applications to court.
  • Advising a Big 4 accounting firm on the global clearance of a new tagline.
  • Coordinating international clearance of complex prize promotions in up to 25 jurisdictions on behalf of one of the world’s largest Internet companies. Work involved obtaining local licenses to operate the promotions where required, liaising with regulators, government officials, supervisory bodies and notaries to ensure full compliance with all local laws. We also advised on the terms and conditions for promotions, contracts with fulfilment houses and platform hosts.
  • Acting on behalf of a leading international advertising agency and its client, a consumer dairy product producer in representations to regulators to permit innovative advertising in the context of national self-regulatory codes and the requirements of health and nutrition claims under EU Regulation 1924/2006.
  • Successfully defending multiple brand clients against regulators (including self-regulatory bodies) in respect of high-profile advertising campaigns.
  • Advising a global research firm on its global strategy for gathering consumer data from social media.
  • Acting on behalf of multiple organizations including international jewellery retailer, global footwear manufacturer and several large and expanding fashion retailers in action to remove infringing domain names, Twitter handles and similar problematic social media accounts. Advice included WIPO complaints, trade mark infringement/passing off action, escalating to hosting providers/registrars, liaising with platform providers, aiding regulators in criminal action and liaising with government officials to block unlawful imports.
  • Advising a large pub chain on taking action against defamatory videos anonymously posted online. Obtaining interim injunctions against several Internet giants/platform hosts to remove unlawful content and obtain infringer details. Subsequently obtaining similar orders against various national ISPs to reveal true identity of infringers and taking legal action against said infringers.
  • Representing a large car manufacturer and retailer on the endorsement of a new range by a Hollywood celebrity. Steering the client through complex international usage rights issues.
  • Advising numerous agencies and brands on branded content projects, including brand integration in film and related sponsorships.