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Publication
Spring 2026 Edition | Europe
frESH: Perspectives on Environmental, Safety & Health
The highly anticipated ASA guidance on the advertising of less healthy food and drink products (Guidance) was published on 5 December 2025. This follows the ASA’s autumn 2025 consultation on the implementation of the less healthy food and drink advertising restrictions, and in particular how this would affect brand advertising. Legal Context for the Guidance...... Continue Reading
December 2025 | Blog
As we reported in the last edition of newsBITE, the Advertising (Less Healthy Food and Drink) (Brand Advertising Exemption) Regulations 2025 (Brand Advertising Exemption Regulations) were published in September 2025. The Brand Advertising Exemption Regulations came into force on 31 October 2025. They provide that “brand” advertising that does not identify a specific, less healthy...... Continue Reading
November 2025 | Blog
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