Automated decision-making in marketing: Are you ready for the new Australian privacy requirements?

With new Australian privacy and transparency requirements coming into effect on 10 December 2026, businesses need to understand what these changes mean for their marketing, content moderation, recruitment and other activities and how to prepare.

Join us, in partnership with In Marketing We Trust, for a practical webinar exploring the evolving regulatory landscape surrounding automated decision-making, with a particular focus on advertising and digital marketing.

Bringing together legal and industry perspectives, the session will examine the implications of the new requirements and what businesses should be considering in order to ensure their digital practices remain compliant, transparent and fit for purpose.

Topics will include:

• Understanding the new requirements: An overview of Australia's incoming privacy and transparency obligations relating to automated decision-making.

• Automated decision-making in advertising: How these requirements apply to targeted advertising, audience profiling, personalisation and other common marketing practices.

• Other use cases for automated decision-making: Risks associated with other in-scope automated decision-making use cases, including in recruitment, content moderation and other areas.

• Transparency and disclosure: What businesses need to consider when communicating how automated systems are used to make or influence decisions about individuals.

• Practical implications for businesses: The potential impact on technologies, processes and third-party relationships, and how to achieve consistency across different global rules.

• Preparing for 10 December: Practical steps businesses can take now to assess their current practices and prepare for the changes.

With our firm providing the legal and regulatory perspective and In Marketing We Trust sharing practical, real-world insights into how automated decision-making operates across modern marketing and advertising, this session will help businesses bridge the gap between regulatory requirements and day-to-day practice.

Who should attend?
Marketing and advertising professionals, in-house legal and privacy teams, data and technology leaders, as well as anyone involved in the design, implementation or oversight of digital decision-making.