Event

Business of sport

Maximising revenue and engagement in the global sports market

11 November 2026 | 1 – 7 p.m. | London

sports-wall sports-wall

Our global Sports & Entertainment Group is delighted to invite you to our “Business of sport” conference, an exclusive industry event exploring the latest developments shaping the commercialisation of sport. Bringing together leading voices from across the sports industry, the afternoon will feature a series of thought-provoking panel discussions examining:

  • Latest trends in sports broadcasting: Navigating a changing media rights ecosystem

  • Commercial partnerships, revenue and fan engagement

  • Organising major sporting events and growing the game

Following the panels, guests will have the opportunity to continue the conversation during a networking drinks reception, connecting with fellow industry leaders, speakers and stakeholders from across the sport, media and entertainment sectors.

We look forward to an afternoon of insight, debate and networking, featuring an outstanding lineup of panellists, including:

  • Sébastien Audoux – Consultant and strategic advisor; leading sports media, technology and digital content businesses

  • Sarah Butler – Founder, Sports Business Connected

  • Tom Glover – Commercial director, Mercury 13

  • Myles Green – Head of strategy, World Rugby

  • Peter Hawkings – Head of strategy, The Hundred

  • Victoria Head – Legal director, Relevent

  • Matt Knowles - Senior legal counsel, Pitch

  • Paul McGoohan – Co-managing partner, Acorn Sports Partners

  • Danni Moore – Senior analyst (media rights), Ampere Analysis

  • Raphael Pendergast – Director of sport, Channel 5

  • Jamie Russell – Senior legal counsel, UK and Ireland 2028 (UEFA EURO 2028)

  • Damian Willoughby – Founder, CEO and senior marketing consultant, Accretive Sports

Additional speakers will be confirmed in due course.

We hope you can join us for what promises to be an insightful and engaging exploration of the key influences shaping the future of sport.

Who should attend?

This event is designed for professionals involved in, or with an interest in, the sports industry, from a legal, commercial, strategic or operational perspective. We welcome attendees from across the sector, including representatives from leagues; clubs; national governing bodies; international federations; agencies; broadcasters and streaming platforms; sponsors; technology providers; investors; betting and gaming organisations; and ticketing and hospitality businesses, as well as athletes and their representatives.

If you would like to attend, or have colleagues who would, please register your interest by clicking the button above.

We look forward to welcoming a diverse audience of industry leaders and professionals for an afternoon of insight, discussion and networking.

About this event

When

11 November 2026
1 – 7 p.m.

Where

Squire Patton Boggs
60 London Wall
London, EC2M 5TQ

Directions
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