Welcome to our Advertising, Media and Brands newsletter focusing on the global hot topics for advertising, media and consumer brands executives, put together by our Advertising, Media & Brands team.
To support you as you progress in 2026, we want to highlight some key trends, legislation updates and best practices from across the globe to protect and enhance your business. As we move through the year, we will deep dive into the issues facing the advertising, media and brands sectors. Articles this quarter include:
China
China’s Anti-counterfeiting Slowdown: Why Brands Must Go Data-driven to Stay Ahead
Parallel Imports in China: The Harmful “Genuine Goods”!
European Union
The EU Digital Networks Act: Revolution or Evolution of EU Telecom Law?
From Black Forest Ham to Black Forest Cuckoo Clocks: The EU’s New System for the Protection of Geographical Indications for Craft and Industrial Products
France
Sector-wide Review of the Online Video Content Creation Sector by the French Competition Authority
Republic of Ireland
Raising the Stakes: New Gambling Advertising Rules in Ireland
An Update on Online Safety Regulation in Ireland
"Cereal-ously" Clearer Labeling Required Under the Breakfast Directive
United Kingdom
Greenhushing: The Indirect Consequence of the Crackdown on Greenwashing?
A Year On from UK Government Consultation on Copyright and AI
The Agentic AI Revolution – Managing Legal Risks
Implementation of New UK Subscription Contract Regime Delayed
Getty Images (US) Inc (and others) v Stability AI Limited
UK Rules on Advertising “Less Healthy Food and Drink” Have Finally Come Into Force
United States
US Tax Reporting Changes for Prizes
Protecting Your Trade Secrets in 2026 to Outlast Your Diet, Your Gym Membership and Even Your Willpower!
AI Heists Santa’s Secrets: Elfred’s High-tech Plot to Hijack Christmas
New Inventorship Guidance on AI-Assisted Inventions: AI Can’t Be an Inventor, But AI Can Be a Tool in the Inventive Process (For Now…)
